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BUTT OUT: Black Media Targeted for Cigarette Sales, Excluded
from Warning Ads
from Warning Ads
Smoking causes 80 percent of deaths from lung cancer among African-Americans—the third-largest killer after
heart disease and stroke. For decades, the tobacco industry has marketed vigorously to our communities.
So, why then, have African-American media outlets been totally excluded from an upcoming extensive
campaign to educate the public about the dangers of smoking, and to admit that executives knowingly lied
about the risks?
Civil Rights groups are rightfully outraged over the blatant omission of black media from an agreement reached
between the three largest American tobacco companies, the Justice Department and a coalition of anti-tobacco
groups.
This deal mandates that a series of “corrective statements” be published nationwide in over 600 newspapers
and on the big three network TV channels (ABC, CBS, NBC), reports Al Jazeera America.
The National Association of Black Owned Broadcasters (NABOB) and the National Newspaper Publishers
Association (NNPA), have filed a legal brief requesting that African-American media be represented.
Such an inclusion should have been a no-brainer from the beginning since tobacco companies have so
aggressively pursued African-American consumers and youth for such a long period of time.
“The exploitative relationship between the tobacco industry and African-Americans goes back to the plantations
of colonial America,” reports Al Jazeera.
“More recently, tobacco companies have spent tens of millions of dollars on advertising to African-American
audiences and targeted them with menthol cigarettes, which health researchers have found are more
dangerous than others.”
It would seem shocking that after corrupt tobacco industry executives have trolled predominantly black
neighborhoods, making big and quick bucks at the expense of the health of community residents, righting those
wrongs would not be a priority.
But, then again, is it really all that surprising?
Over the last 30 years, sales of tobacco products have declined and tobacco sellers are certainly not eager to
alienate and cut ties with their lucrative base of black people.
Still, the forecast for the future of cigarettes is looking bleaker.
With CVS ceasing its sale of the cigarettes—a move that was openly praised by President Barack and First
Lady Michelle Obama—this corrective campaign will continue to fuel the well-deserved negative press
cigarettes have been getting as of late. Let's just hope there will also be some "corrective" action taken in terms
of who the warning ads target.
heart disease and stroke. For decades, the tobacco industry has marketed vigorously to our communities.
So, why then, have African-American media outlets been totally excluded from an upcoming extensive
campaign to educate the public about the dangers of smoking, and to admit that executives knowingly lied
about the risks?
Civil Rights groups are rightfully outraged over the blatant omission of black media from an agreement reached
between the three largest American tobacco companies, the Justice Department and a coalition of anti-tobacco
groups.
This deal mandates that a series of “corrective statements” be published nationwide in over 600 newspapers
and on the big three network TV channels (ABC, CBS, NBC), reports Al Jazeera America.
The National Association of Black Owned Broadcasters (NABOB) and the National Newspaper Publishers
Association (NNPA), have filed a legal brief requesting that African-American media be represented.
Such an inclusion should have been a no-brainer from the beginning since tobacco companies have so
aggressively pursued African-American consumers and youth for such a long period of time.
“The exploitative relationship between the tobacco industry and African-Americans goes back to the plantations
of colonial America,” reports Al Jazeera.
“More recently, tobacco companies have spent tens of millions of dollars on advertising to African-American
audiences and targeted them with menthol cigarettes, which health researchers have found are more
dangerous than others.”
It would seem shocking that after corrupt tobacco industry executives have trolled predominantly black
neighborhoods, making big and quick bucks at the expense of the health of community residents, righting those
wrongs would not be a priority.
But, then again, is it really all that surprising?
Over the last 30 years, sales of tobacco products have declined and tobacco sellers are certainly not eager to
alienate and cut ties with their lucrative base of black people.
Still, the forecast for the future of cigarettes is looking bleaker.
With CVS ceasing its sale of the cigarettes—a move that was openly praised by President Barack and First
Lady Michelle Obama—this corrective campaign will continue to fuel the well-deserved negative press
cigarettes have been getting as of late. Let's just hope there will also be some "corrective" action taken in terms
of who the warning ads target.
FEBRUARY 19, 2014
EEW Magazine News