Preachers of Atlanta
Preachers who jump on the reality TV bandwagon say they do it for the love of ministry, but the networks
definitely do it for the love of money.

EEW Magazine has confirmed that “Preachers of Atlanta,” the third installment of the popular franchise, is
coming to Oxygen Media.

The network, with a goal to increase original programming by 25 percent in an effort to target female millennials,
which is the 18-34 demographic, is digging back into its faithful bag of tricks.

And the church, is more than willing to play the game, as Atlanta pastors head to the small screen the way those in
Detroit and LA have already done.

NBCUniversal Cable Entertainment has confirmed that the new Atlanta reality show will document the lives of
the city’s young elite mega pastors. Cameras will follow along as they focus on daily struggles and triumphs as
husbands, wives, fathers, mothers and friends, while also maintaining their duties as men and women of God.

Big name and controversial leaders like Creflo Dollar and Eddie Long reside in The ATL, but, according to
executives, the focus is on “a new generation of up-and-coming preachers.”

So far, there is no word on which specific cast members will appear on the show which is produced by L. Plummer
Media in association with Relevé Entertainment with Lemuel Plummer, Holly Carter, Chris Costine and Mark
Scheibal serving as Executive Producers, the docu series.

“With its dynamic slate of programming, Oxygen continues to strengthen its position as the youngest women’s
network in prime while providing creative opportunities to seamlessly weave in marketing messages across
platforms to reach this unique and coveted millennial audience,” Laura Molen, Executive Vice President,
Lifestyle Advertising Sales Group, NBCUniversal.

As Oxygen Media infiltrates the hearts and minds of young women, the cash benefits realized through an influx of
ad dollars, are enormous.

The reality TV paycheck given to willing preachers is small potatoes compared to what Oxygen will rake in from
pimping those preachers.

“We are excited to be partnering with leading producers to create content that cuts through the clutter, connects
our millennial viewers to the things that matter to them, with depictions of real people living life on their own
terms,” said Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment said.

In an era where smartphones and Netflix rules among younger consumers of media, television networks are
frantically doing everything to hang on to their viewers.

Traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4 percent a year since
2012 — tumbled 10.6 percent between September and January, according to the n
ewest Nielsen figures.
Profiting from the Gospel: Oxygen Announces New
‘Preachers of Atlanta’ Reality Show
MARCH 31, 2015
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Article By TJ White/ Photo Credit: Soul Train