read more helpful articles
Bishop Vashti
McKenzie chats
with EEW

read more
A woman shares
her journey from
loss to wholeness

read more
Here's how you
can draw closer
to the Lord

read more
Love EEW? Help
us continue our
mission. Donate.

Click to give
Get in touch with
us. Let us hear
from you

Click to contact
Connect on

Follow EEW's
Founder Dianna
CeCe Winans says God has given her and husband Alvin
Love the ‘ability to relate’ to Millennials
Article By Rebecca Hall // EEW Magazine
Posted June 7, 2017
Photo Credit: Getty
In this day and age, young people seem to be slipping away from the church in alarming numbers,
leaving pastors to wonder how to not only attract, but retain millennials—a fancy term for those in
the under-35 group.

But Pastor Alvin Love and his 10-time Grammy-winning recording artist wife, CeCe Winans, are
having no trouble drawing and keeping younger folks at their Nashville, Tennessee-based ministry.

So then, what in the world is these co-pastors' secret?

“We can’t take the credit for that. It started that way (with) my son’s and my daughter’s friends,” said
Winans, 50, in a new interview with
Religion News Service, where she discussed how Nashville Life
Church was launched in their home in 2012, with their two children Alvin Love III and Ashley Rose.

“At that time, five years ago, they were probably all the ages of 25 and under. It’s just like we have
an expanded family now. We give all glory to God. He’s given us the ability to relate and I think it’s
because we have our children in ministry with us,” said the “Let Them Fall In Love” singer, who is
currently touring nationally and promoting her chart-topping album of the same name, produced by
her son Alvin.

Balancing youthful zeal with wise guidance, Winans said, "My husband and I are bringing the
wisdom of what we’ve been through but we’re hearing where they are. Every church, no matter who
you are, you have to take out the time to listen. You can do things differently and still have the
same standard and that’s what we’re doing."

Though the ministry is contemporary and non-traditional, unlike the more rigid and traditional
Church of God In Christ ministry Winans brought up in, one half of the retired duo, BeBe and CeCe,
said she’s okay with that.

“When you look at my church that I have now it really does not look like the church I grew up in at
all, from the way they dress to some of the songs we sing, but it’s okay because the main thing has
remained the main thing and that is loving God and loving people,” she said.

While the veteran singer, whose career spans decades, finds joy in ministering through song and
traveling around the world, her fairly new role as first lady brings joy to her heart as well. “I think the
thing that has surprised me the most is how much I love it, how much I enjoy it. It’s nothing my
husband and I ever thought we would do,” Winans continued.

“But it’s amazing how God birthed it in our home and with our kids’ friends and to see young people
— that’s another surprise — how many young people, millennials, really do want to have faith in
God. And they really do want to have a real relationship (with God and community),” Winas added,
concluding, “They’re not interested in religion. But they’re interested in relationship.”
Copyright © 2017-2020 Empowering Everyday Women Ministries, Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.
Get more inspiration on
Request prayer from our
intercessory team
Contact  our organization
with your question
Share your story and be
Dianna Hobbs' podcast
Monday-Friday will strengthen
your faith.  
Listen to episodes
Get empowerment every day
when you read "Your Daily
Cup of Inspiration" blog! Join
thousands receiving timely
Share this story.
Want to read more stories?

Enjoy reading stories like this?
Consider donating to Empowering
Everyday Women Ministries, Inc., a
501(c)(3) non-profit organization.

We distribute inspiring free content
worldwide to edify the faith of
believers and share the gospel with
the broken and hurting.

Our staff also launches initiatives and
campaigns to benefit those who are
overlooked, misused, forgotten and in

Learn more about
who we are and
why you should give today.