(EEW MAGAZINE) — Targeted advertising is a big thing for companies seeking to pull in revenue from online
consumers. The idea is, if we don’t know what you like, how can we entice you with relevant content?
Tech giant Facebook, with more than 1 billion platform users, is all set to present you with specific ads you’re
more likely to click on with what they call “interest-based advertising”.
What does that mean?
“Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile
apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider,” is
the explanation offered on Facebook’s news blog, published Thursday, June 12.
“And because we think you’re interested in electronics, we may show you ads for other electronics in the future,
like speakers or a game console to go with your new TV.”
So then, how can they possibly know what appeals to you?
As many other websites already do, Facebook will use personal data compiled from some of the apps and sites
you frequently use to track your online behaviors.
Of course, if this idea seems a little too radical and scares you, there is no need to get paranoid and flee the all-
seeing eye of “Big Brother” Facebook. You are not mandated to participate or anything like that.
“You can opt out of this type of ad targeting in your web browser using the industry-standard Digital Advertising
Alliance opt out, and on your mobile devices using the controls that iOS and Android provide,” Facebook notes.
Click here to opt out online.
This new feature rolls out in a few weeks.
Until it does, you can turn it over in your mind and see how you feel about it.
Do you want more targeted advertising? Do you feel that such a feature would help you get more of what you
want quicker? Or does the idea of being tracked on the Internet creep you out?
Think about it and decide if you’ll opt in or opt out.
It’s totally up to you.
Privacy Matters: Facebook Will Use Your Private Information
For Target Ads
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JUNE 13, 2014
By Jonathan Matthews:: EEW TECH NEWS